Chart Watch: Bruno Works a Little ‘24K Magic’ to Debut in the Top 5

24K Magic” (pronounced “24-karat magic”) sold 101K copies in its first week, which enables it to enter Top Digital Songs at #2, just 10K behind the Chainsmokers’ monster hit “Closer” (featuring Halsey).

“24K Magic” is the title track from Mars’s upcoming third studio album, which is due Nov. 18. Stevie Nicks had a song with a similar title, “24 Karat Gold,” from her 2014 album 24 Karat Gold: Songs from the Vault.

“24K Magic” is Mars’s 13th top 10 hit; his eighth as a lead artist.

Deep trivia: B.o.B, with whom Mars first cracked the Hot 100 with the chart-topping “Nothin’ on You,” also reached the top 10 with a “Magic” song. His “Magic,” which featured Rivers Cuomo, reached #10 in 2010.

Top Songs

The Chainsmokers’ “Closer” (featuring Halsey) tops the Hot 100 for the ninth straight week. That’s the longest run at #1 by a duo since Outkast’s “Hey Ya!” spent nine weeks on top in 2003-’04. “Closer” also heads Top Digital Songs for the 10th week (with sales of 111K this week). That puts it in a tie with Justin Timberlake’s “Can’t Stop the Feeling!” for most weeks at #1 on the digital sales chart so far this year.

The Weeknd’s “Starboy” (featuring Daft Punk) holds at #2 in its fourth week. The song holds at #1 on Billboard‘s Hot R&B/Hip-Hop Songs chart for the third week. As with Mars’s song, this is a title track — a sign of the confidence that the artists had that these songs would be big hits. The Weeknd’s Starboy album is due Nov. 25.

twenty one pilots’ “Heathens” holds at #3 in its 17th week.

DJ Snake’s “Let Me Love You” (featuring Justin Bieber) inches up from #5 to #4 in its 10th week. DJ Snake has reached #4 with three hits, but has yet to climb higher. Will he do so in weeks to come? Stay tuned.

D.R.A.M.’s “Broccoli” (featuring Lil Yachty) holds at #6 in its 18th week.

Major Lazer’s “Cold Water” (which featuring Justin Bieber and MØ) drops from #4 to #7 its 12th week.

Shawn Mendes’s “Treat You Better” dips from #7 to #8 in its 19th week.

Sia’s “Cheap Thrills” (featuring Sean Paul) dips from #8 to #9 in its 35th week.

Ariana Grande’s “Side to Side” (featuring Nicki Minaj) jumps from #12 to #10 in its seventh week. It’s Grande’s eighth top 10 hit; Minaj’s 13th. It’s the second top 10 hit on which the two stars have collaborated, following “Bang Bang” (which also credited Jessie J). That smash reached #3 two years ago.

Grande and Minaj are the third pair of female solo stars who have collaborated on two top 10 hits. The first two pairs were Gwen Stefani and Eve (“Let Me Blow Ya Mind” in 2001 and “Rich Girl” in 2005) and Ciara and Missy Elliott (“1,2 Step” and “Lose Control,” both in 2005). You’ll note all three of these pairs include a hip-hop artist. That’s not surprising, since many pop records these days feature a hip-hopper to give them extra edge and urban appeal.

“Side to Side” is the second top 10 hit from Grande’s third album, Dangerous Woman. Her sophomore album, My Everything, spawned three top 10 hits. (The deluxe edition of My Everything contained a fourth, “Bang Bang.”)

Two songs drop out of the top 10 this week. The Chainsmokers’ previous hit, “Don’t Let Me Down” (featuring Daya) drops from #9 to #13. Gnash’s “I Hate U I Love U” (featuring Olivia O’Brien) drops from #10 to #12. (I expect it to return to the top 10.)

Kenny Chesney’s “Setting the World on Fire” (featuring P!nk) drops from #34 to #36 in its 11th week. The song peaked at #29. In addition, the song reached #1 on Hot Country Songs last week.

It’s unusual, but not unheard of, for pop or rock artists to reach #1 on the country chart via collaborations with top country stars. Kelly Clarkson collaborated with Jason Aldean on “Don’t You Wanna Stay” in 2011. Bon Jovi teamed with Jennifer Nettles (of Sugarland fame) on “Who Says You Can’t Go Home” in 2006. Sheena Easton collaborated with Kenny Rogers on a cover of Bob Seger’s “We’ve Got Tonight” in 1983.

Jimmy Buffett and Paul Davis, best known for their late ’70s pop hits “Margaritaville” and “I Go Crazy,” each later collaborated on two #1 country hits.


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